Dr. Imran Muslim, Dr. Faiza Latif, and Dr. Muhammad Shabbir Sarwar. “Processing of Political Contents of Mass Media: An Analysis under the Elaboration Likelihood Model of Persuasion”. sjesr 3, no. 3 (September 29, 2020): 141-147. Accessed May 1, 2026. https://ojs.sjesr.org.pk/index.php/ojs/article/view/299.