The Impact of Location and Transportation on Shopping Mall Performance: A Case Study of Boulevard and Magnum Malls, Hyderabad

Abstract

This study explores the link between shopping mall accessibility and consumer preferences in Hyderabad, Pakistan, focusing on Boulevard Mall and Magnum Mall. As urbanization and mall culture expand in Hyderabad Pakistan, accessibility defined by location and transport connectivity has become crucial for attracting visitors. A quantitative survey of 500 respondents, split equally between both malls, examined the roles of transport mode, gender, and location in shaping consumer behaviour. Findings show a high reliance on private vehicles (61.6%), with limited use of public transport (10.8%). Boulevard Mall drew most visitors (84.6%), likely due to its proximity to residential areas and superior transport links. However, correlation and regression analyses found weak and statistically insignificant relationships between transport, gender, and location with mall preference. This suggests that other factors such as amenities, design, or brand offerings may play a larger role. The study highlights the need for integrated transport and urban planning to promote accessible and sustainable retail development.